Innovation Starts in New Jersey

Here's Why

At the heart of the innovation are the resources rooted in the state itself. The best talent, education, location, and infrastructure assets are why many Fortune 500 companies and startups alike continue to succeed in New Jersey.

Looking for an ecosystem that nurtures new thinking, new ideas, and new solutions for our world? Whether it’s developing lifesaving cell and gene therapies or creating the nation’s largest offshore wind farm, New Jersey can be that home.

Explore What New Jersey
Has to Offer Your Business

Talent: Our Top
Natural Resource

New Jersey is a hotspot for top talent. Nearly 39% of New Jersey residents hold a bachelor’s degree or higher — that’s why we’re named the smartest state in America. We have the highest concentration of engineers and scientists in the U.S. With the best and brightest emerging from our #1 public school system and nationally ranked colleges and universities, New Jersey offers a world - class workforce for today and tomorrow.

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40% of the workforce in New Jersey has a Bachelor’s degree or higher.

Position
Yourself
Perfectly

Set on the East Coast of the U.S., New Jersey pulses with energy and opportunity. It’s the beating heart of the Boston - Washington DC corridor, with access to 56.5 million residents and $3.75 trillion in GDP. A powerful tech hub, Newark is 20 minutes away from New York City and under 3 hours to Washington DC. Regional airports offer daily flights to over 600 nonstop destinations worldwide.

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Infrastructure
That Moves

New Jersey is built to get you where you need to go. With a perfect location for businesses to reach customers, retailers and suppliers, New Jersey has the 3rd largest public transit system in the country, the 2nd busiest seaport in North America, and the highest railroad density in the U.S. Work in a virtual world? We’ve got you covered. New Jersey has become a beacon of tech infrastructure for the 21st - century workplace, leading to being considered the best state in the country for broadband connectivity .

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Reach 33% of the U.S. population in a day’s drive.

Industries in New Jersey

New Jersey is already home to many of the world’s leading companies and fastest-growing startups. Click on each industry tab to learn more about who’s here.

Life Sciences

An ongoing legacy of advances in medicine, pharma, biotech and medical devices. A vibrant infrastructure of talent, support, funding, research facilities, university partnerships and affordable space.

Who's in

  • Johnson & Johnson
  • Celgene
  • Bayer
  • Novartis
  • Bristol-Myers Squibb
  • Merck
  • Eisai
  • Teva
  • 3D Biotek
  • OncoSec Medical
  • Hitachi
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Technology

A history of innovation: from Edison’s light bulb to Bell Labs’ digital cellular networks to today’s revolutions in fintech, AI, communications and cybersecurity.

Who's in

  • Audible
  • Panasonic
  • Verizon
  • Samsung
  • IPC
  • Cognizant
  • Indecomm
  • NICE Actimize
  • Vydia
  • OwnBackup
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Advanced Manufacturing

Industries making it here range from chemicals to computers and defense components. Pharma to petroleum to food. Beverages, beauty aids and building materials.

Who's in

  • Anheuser-Busch
  • Benjamin Moore
  • Lockheed Martin
  • BASF
  • Honeywell
  • Unilever
  • Suuchi
  • Gerresheimer AG
  • Konica Minolta
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Clean Energy

One of the few states aiming to be powered entirely by renewables, we are mobilizing investment, and encouraging public and private collaboration to realize this commitment.

Who's in

  • Orsted
  • Apex Solar Power
  • EnBW
  • Green Power Energy
  • Green House Solar
  • Impact Solar LLC
  • Mersen
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Film & Digital Media

A rich history in motion pictures and TV, geographically diverse locations, production incentives and experienced crews set the stage for great storytelling in any visual medium.

Who's in

  • The Irishman
  • Joker
  • Succession
  • Project Runway
  • The Plot Against
  • America
  • Law & Order
  • The Enemy Within
  • Emergence
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Food & Beverage

Our strategic location, transportation infrastructure and talented workforce give industry giants and startups the ability to stay competitive, plus access to a vast affluent consumer market.

Who's in

  • Campbell’s
  • Mondelez
  • Goya
  • Aerofarms
  • Mars Wrigley
  • Nestlé
  • Givaudan
  • Fratelli Beretta
  • Nuts.com
  • Bai Brands
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Logistics

One of the world’s fastest-growing hubs for logistics and distribution by air, sea, road or rail, offering speed, accessibility and centrality as well as a robust supply chain.

Who's in

  • Amazon
  • Williams-Sonoma
  • Volkswagen
  • Barnes & Noble
  • Coca Cola
  • The Home Depot
  • IKEA
  • Hyundai
  • Crate & Barrel
  • Wakefern Food Corporation
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Financial Services

A highly educated workforce and a strategic location just minutes from Wall Street have helped make us a top choice for financial services companies and the emerging fintech industry.

Who's in

  • Prudential
  • JPMorgan Chase
  • PwC
  • Goldman Sachs
  • KPMG
  • Deloitte
  • Fidelity
  • Ernst & Young LLP
  • NJM Insurance Group
  • PNC Bank
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The New Jersey Advantage

New Jersey wants to see companies thrive.

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Innovation Incubation

Incubators, accelerators, research facilities and university-affiliated innovation centers that support R&D and help companies scale

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All the Access, More Room to Grow

Proximity to major markets, with an enhanced quality of life at a more affordable cost than neighboring metro areas

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Business Assistance

Financial support for relocation or expansion with industry-specific incentives

Discover What New Jersey Has to
Offer Your Business

Choose New Jersey is a nonprofit economic development organization whose goal is to help your company thrive here. All services are complimentary, with no risk and no expectations. If you’d like to learn more about what New Jersey has to offer, or want to start talking to Choose New Jersey, start by filling out the form below. This allows us to best understand and serve your needs ahead of any communication. Once the form is complete, you’ll get access to guides for your industry and a representative will contact you with additional details.

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